Marketing for Yourself and Others

Being a broker is a big marketing job. If you are like many brokers, you probably run a busy real estate desk on top of helping others build their own. Your business branding is vital to ensuring your own success, of course, and it must also create a smooth path for others to succeed. You need your professional agents to focus their energies on the needs of sellers and buyers, not the broker’s brand. VDO Real Estate offers online video marketing solutions to promote your brand. Not only that, we offer solutions to assist your agents to build their own personal brand under your umbrella.

“You can have everything you want in life if you just help enough people get what they want in life.” – Zig Ziglar

Broker Marketing Packages

You have much of which to inform your potential customers. A short list includes:

  • Luxury Listings
  • Professional In-house Services
  • Top Performers

Then there are more mundane things like lending rates, lesser known agents, open houses and market trends. There are many media types to generate activity where your customers are most receptive. VDO Media broker packages are the ‘go-to’ in today’s video-centered society.

Getting Started

The beginning point for a video marketing package includes four videos. It is structured to showcase three of your premiere property listings with video home tours. The fourth video is a sales feature to answer the customer’s question: “Why should we choose you?”

Keeping it Fresh

Once you have videos telling your story, its important to keep content moving. The Starter package gets you going. Our subscription packages ensure that a certain number of videos are published for your business each month. These can be used to promote agents, listings, open houses, or events. You might even try your hand at video blogging as the expert in area real estate.

Sales Incentive

What can you do with agents who need motivation to get to the next level (or perhaps even the first level)? VDO RE will work with you to commoditize our Agent feature packages so that you can offer struggling agents an incentive-based benefit. As a regular customer VDO RE will work to cascade your marketing machine down to the most junior agents.

Put something in the game for your FSBO opportunities. Offer them a free video presentation for their home if they sign with one of your agents.

Single Property Video

$249.00

Have VDO RE provide complete video production on a single property. Our video home tours tell a visual story that resonates with today’s video-minded consumers. Generate interest in the listing right away.
  • Video Home Tour
  • Simple staging/clean up
  • Video production
  • Video post-production
  • 1.5 to 3 minutes video
  • Video Marketing on vdore.media

Broker Get Started

$1,999.00

Select three property listings on which VDO RE will create basic video home tours. Then work with our script consultants to develop the right sales message to highlight your brand in the broker feature video. Together we will develop the story and create a visual treat that will resonate with your ideal clientele.
  • 3 Basic Video Home Tour videos
  • Broker Feature Video
  • Script consultation and development
  • Video production and post production
  • Marketing on vdore.media

Broker Video Subscription

Quote Only

Buy in bulk and create your own video production and marketing package.  If you know you will want to have home tours, open house events and agent features created each month: plan ahead.  When you have the the need, contact VDO RE and leave the rest to us.  The subscription model allows you to set your own budget and make video marketing a consistent part of your success machine.
  • Video Home Tours
  • Open House Features
  • Agent Bio
  • Broker Bio
  • Video production and post production
  • Marketing on vdore.media

Setting your Brand in Motion

There are hundreds of thousands of real estate agents. How does your potential client narrow down that many to just YOU? What is unique about you?

Every marketer knows you have to have a unique selling proposition. How do you do that in real estate? Work with VDO RE and we’ll help you create a brand message that resonates with your ideal customers

Agent Marketing Packages

You have much of which to inform your potential customers. A short list includes:

  • Listings
  • Credentials
  • Commitment to Service

Then there are more mundane things like lending rates, open houses and market trends. There are many media to find where your customers are most receptive. VDO Media agent marketing services are the ‘go-to’ in today’s video-centered society.

Getting Started

The beginning point for a video marketing package includes four videos. It is structured to showcase three of your premiere property listings with video home tours. The fourth video is a sales feature to answer the customer’s question: “Why should we choose you?”

Specialty Sales Videos

Getting Started package will tell the basic story of why any real estate client would want to work with you specifically. But, what kind of agent are you? Do you represent only buyers? Only sellers? Only condos? Only mobile homes?

In marketing, you increase sales by selling more of your top selling product. How? First, find out who buys it and why. Now you have a target and a purpose. Then, you hit as many of them as you can with messaging. Create videos just for buyers. Just for sellers. Just for cash investors. Just for flippers. There is riches in niches. Find every niche that resonates with who you are and go to town.

Keeping it Fresh

The Agent Subscription package helps you keep it fresh with new content about your personal brand. Purchase a block of video production to feature all of your listings with video home tours. Or become the next real estate expert and create video blogs on market trends in your farm. Provide value to your local consumers. They will love you for it.

Single Property Video

$249.00

Have VDO RE provide complete video production on a single property. Our video home tours tell a visual story that resonates with today’s video-minded consumers. Generate interest in the listing right away.
  • Video Home Tour
  • Simple staging/clean up
  • Video production
  • Video post-production
  • 1.5 to 3 minutes video
  • Video Marketing on vdore.media

Agent Get Started

$950.00

Select three property listings on which VDO RE will create video home tours.  VDO RE will assist you to develop a pitch and create a visual treat that will resonate with your ideal clientele.
  • 3 Video Home Tour videos
  • Agent Feature Video
  • Script assistance
  • Video production and post production
  • Marketing on vdore.media

Agent Video Subscription

Quote Only

Buy in bulk and create your own video production and marketing package.  If you know you will want to have home tours, open house events and market trend updates created each month: plan ahead.  When you have the the need, contact VDO RE and leave the rest to us.  The subscription model allows you to set your own budget and make video marketing a consistent part of your success machine.
  • Video Home Tours
  • Open House Features
  • Targeted sales video
  • Market trend update
  • Video production and post production
  • Marketing on vdore.media

Works-in-Progress

The real estate landscape is ripe with the most ‘can-do’ spirit that is the foundation of America. Aside from buyers and sellers of the American dream, there are people who create the product. VDO RE celebrates the inspiring professionals who create beautiful homes from raw potential. Our Works-in-Progress series’ showcase housing projects at specific milestones of progress.

This product is intended to help providers of engineering, design, development and construction to reach their target client with great samples of their work. Let VDO RE introduce you to video marketing if you are:

  • Housing Developer
  • Builder
  • Investor that Flips properties
  • Contractor/Construction Co.
  • Architect/Design Engineer
  • Landscape Architect
  • Interior Designer

Single Property Package

Home renovation, flipping, remodelling, room additions, however you are engaged in this expansion of potential, is an opportunity to showcase your professionalism with video. This package features three milestone videos:

  • Beginning of work
  • Completion of rough design
  • Completion of project (reveal)

For the beginning of work, VDO RE likes to highlight early construction, not the original property per se. Bring us in when deconstruction is mid form, trenches for foundation are laid: that’s the right point. The bring us in again when framing is complete or main rough design is in place. Finally, bring us in at the end to show the final product. For a special bonus, let us stage a ‘reveal’ moment with the homeowners to capture their first look at their new home!

Housing Developments

Just like with flipping or home renovation, housing developments happen in stages. Bring VDO RE to feature early stage development. Your shovels are in the ground, but the landscape and roof are where you get paid. Let us help buyers find you before stage one ends and have them wait listed for later stages. VDO RE will use drones to show large developments at various stages, in addition to tours of specific floor plans. Call VDO RE today to get a quote.

Work-in-Progress

$750.00

Showcase your Work-in-Progress, whether it is a/an:

  • Investment Property/Flip
  • New Construction
  • Home Renovation/Remodel
  • Upgrade/redesign

VDO RE will arrange with you to create videos at key milestones that best feature your professionalism and performance.

  • Video Production and Post Production
  • 1 property
  • 3 project milestone (near beginning
  • middle
  • finished)
  • Video marketing on VDO RE

Work-in-Progress Subscription

Quote

If you are committed to video marketing and want to hand your remodeling clients a parting gift (a video of the whole project), then this is a marketing product for you.  VDO RE will work with you to make every project worth creating a video memory.

You will look like a hero handing over a video that shows the home owner’s journey to their new home.

Control your monthly or yearly budget by having a contract arrangement with VDO RE Media.  If you know you can expect 10 projects per year, we can work on affordability.

BTW, one new remodeling project brought in by video marketing will most likely pay for all the video production you can do in one year.

  • Production and Post Production
  • Multiple Properties
  • VDO RE on call when you need us
  • Marketing on VDO RE Media
  • ****Special Feature video on your business

Development Work-in-Progress

Quote

This product is designed with multiple properties or various layouts in mind.  VDO RE will help you showcase the complete vision of the property development from blueprints to block parties.

Your new housing development is a story that hasn’t been told yet.  VDO RE will help you define the story and tell it in the most effective manner.  Then we will agree on how many videos and the milestones to capture,  that will engage prospective buyers and investors.

  • Script Consultation and Story boarding
  • Production and Post Production
  • Drone footage
  • Video updates
  • Video Home Tours
  • Reveal Walk Through
  • Marketing on VDO RE.media

Basic Service

VDO RE Media engages top notch photographers to provide both video production and still photography.  Our commitment to quality on these basic product packages includes simple staging (or clean up), color correction and image enhancement.  The listed photography packages are basic and intended to publish images online and for basic marketing.

Advanced Photography

Our professionals also have the talent to provide studio art quality photography including expert staging, lighting and composition.  This type of photography is not quoted below but is available upon request for a separate quote.  The result of the photography is intended to go into architectural or glossy luxury magazines for fine homes.

Photo Editing

VDO RE will not enhance properties with editing trickery. We will only use such tools to enhance the image qualities of light, contrast and color. Above all, VDO RE seeks to represent the property in it’s current condition at the time of the session. Carpet stains, paint irregularities, broken windows or other physical condition concerns will never be enhanced to create a false image of the property.

Single Property

135.00

Have VDO RE photograph a single property. High resolution good for marketing and for the MLS.
  • Quality Photography
  • 20-25 images
  • Color Correction

10 Property Package

$999.00

Receive a bulk discount for commiting to VDO RE for ten properties.  You get the same quality of photography at a steep discount to a single property.
  • 10 properties
  • 20 - 25 images
  • Color correction

Broker Subscription

Quote Only

Arrange for VDO RE to photograph all the listings in your office for a set price.
  • Quality Photography
  • 20 - 25 images per property
  • 48 - hour turn around
  • color correction

How To Create an Effective VDO marketing system

Differentiation

Call it the cream rising to the top or finding needles in haystacks, if you are in real estate sales you have lots of company. How are home buyers and owners supposed to find the right person when there are so many with no noticeable difference? Differentiation, thats how!

Are you already communicating a unique story to potential clients? Is your sales pitch the same as the 40 other people sitting in the weekly meetings? Most of the pitches we have heard are riddled with skills. Unfortunately, people don’t really care what you can do for them. Why? Because, real estate is a commodity. You cannot have a commodity sales pitch in a commodity market! If no other person could claim the same skills then that would be the differentiator.

Why should somebody do business with me?

Along with differentiation, you need: MAGNETISM. This is the challenge we take on in this bootcamp. You will begin writing a script that is designed to attract customers who will love working with YOU! Magnetism binds your customers to you with an invisible resonance that helps you weather any transaction storms. Instead seeing you as a salesperson with explanations, they will inherently trust your guidance.  That is magnetism in action!

VDO RE Sales Bio training

Unless we have been trained in creating the unique sales message, we all think we know what the consumer wants us to tell them. To our own detriment that becomes our  ‘go to’.  Check yourself the next time you’re talking to a prospect.   They should absolutely know with confidence that you can get the job done. That’s the commodity part.  Everybody will convince them of that to one degree or another.

Our sales video seminar takes you through chipping away at the standard pitch and guides you to the pitch that is magically magnetically  YOU.

Single Participant

$250.00

Differentiate or die!

Well that’s overly dramatic, but the point is that you cannot use a commodity pitch in a commodity market. Prepare your ultimate sales pitch and develop the script to create your best sales script.

This 4 hour seminar will take you from having the same schpiel as your competitors to knowing what unique qualities you need to explore to reach the consumer base that resonates with you. Learn how to be on camera. Finally, learn how to market your finished video to gain visibility.

  • Differentiate - The Story of You
  • Create a sales script
  • Turn it into a video script
  • Market yourself on social media

Private Group

$3500.00

Differentiate Today

As a broker, you compete with many other brokers in the marketplace. You are used to the competition and routinely fight it out in the weekly newspaper property listings and ads. Unless you are really good at differentiation, you look the same as everyone else.

VDO RE’s Video Sales Script Boot Camp will help your agents find their own unique voice. Instead of a room full of commodity sales reps, imagine having a diverse pool of customer magnets. That’s what we mean by differentiation for the broker.

Have a private boot camp for your office. Your agents will not only develop their best video script, they will develop the language that attracts good customers from your competition.

BTW – VDO RE will apply a portion of the boot camp fees towards video production packages purchased through the seminar.

  • Differentiate - Attract more customers
  • Up to 30 participants
  • Create a sales script
  • Turn it into a video script
  • Market yourself on social media

VDO RE is airborne!  On June 16th, 2016, the FAA finally approved a rules change (Part 107) that creates a new pilot certification program for unmanned aircraft (also called drones).  The VDO Air Fleet is in process of completing these new certifications (the first FAA exams begin August 30, 2016). In the meantime, we have worked with fully licensed pilots who also fly drones to offer aerial photography and video production.  What this means is that our prices for drone videography and photography will be coming way down to commodity levels.

Introducing drone footage for commercial properties is Southern California.  VDO Air One was recently deployed on its maiden voyage over wonderful mixed retail in Walnut California.  VDO Air Two was catching air in Alhambra.  More to come!

We fly professional quality drones featuring the latest 4k camera gear.  Go Pros may be nice for white water rapids, but they cause too much distortion for good quality footage.  VDO RE treats all properties as a compelling story that requires good cinematography in the telling. After all, the point isn’t to get a quick snapshot from the treetops for a presentation: it is to help seduce the new owner out of hiding.

As with all of our production services, they are limited to Southern California communities in Los Angeles, Ventura and Orange counties. Adjacent communities are available for an additional travel fee ($25.00)

CONTACT US

We typically respond to email within 48 hours.

Sending

Copyright © 2017 VDO Media. All rights reserved.

VDORE-long-sm

Log in with your credentials

or    

Forgot your details?

Create Account